Logo on all promotional materials: percentage of t-shirts/hats/ 2,000 flyers/percentage of posters.
 
Program ad/VIP Area/percentage of tickets to events/percentage of newspaper ads
 
Promotional Screens
 
Radio spot: ticket giveaways, live mentions, Host- Celebrity DJ announcements
 
Internet Marketing-emails reaching over 500,000 individuals nationally and website banner.
 
Merchandising/ Products in goodie bags /Product placement-display items during event.